We attracted our target audience of the 15-25 year old
demographic through the idea that as the characters are supposed to be within
their late teens/ early twenties in terms of age, their situation is something
that the audience should very well be able to successfully relate to and as
such will be able to forge a strong connection with the main protagonist of the
piece; Toby Scott who is battling his dark addiction to drugs. Members of our
target demographic who will be able to enjoy our film opening are fans of
previous Social Realism films that have proven to become big box office hits
whilst operating on a tight budget. Films of this type include: This is England as well as Trainspotting, we feel that these two
films are easily relatable to that of our own as they cover similar ideas and
themes of living in economically and socially deprived areas, something that is
also explored in our own film opening. However, what marks out our own film
opening to that of competitors as a Unique Selling Point to potential viewers
within the genre is the extra level of the audience members being able to
relate to the protagonists situation in a far more welcoming way than
previously before seen in a social realism film due to his intended age
supposedly a few years senior or in some cases, the same age as members of
our target demographic.
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