Evaluation Activity 4

"Who would be the audience for your media product?"

The audience for our media product, whilst targeting a fairly niche range allows a fair amount of flexibility in the age of audience members, being a 10 year age gap between the minimum recommended age and the maximum recommended age. The age range for our product is 15-25 years of age due to the social and contextual issues that are covered and raised in the film opening we feel that this is an appropriate age range for our target audience due to some of the subject matter and material that is covered in the film opening; (i.e.: the exploration of recreational drug use and it’s harmful effects on the user). We feel that our target audience would therefore find it both easy and in some cases appropriate to connect with the protagonist’s situation that he finds himself in. Our target audience would also be those people who also already enjoy the genre of social realism films such as This is England and Trainspotting as it is largely these two films that have played a large role in influencing our own practical work on this media product.

Below is a typical target audience member who would be attracted by our film’s release, with the intention of making a trip to the cinema in order to see our film.

 Name: Jacob Andrew Barlow

Age: 16

Interests & Hobbies: Mountain Biking, Motorsport, watching films, socialising, cooking

Lives in: Luton

Occupation: Part Time worker in Sainsbury’s (Saturday Job)

Favourite shop: Topman

Favourite TV Programme: Sherlock

Favourite Film: 12 Years a Slave

Jacob Barlow would watch the Social Realistic Thriller of “Old Habits Die Hard” as he is a fan of independent film companies such as Warp Films, and shies away from attending large multiplex cinemas owned by large corporate media juggernauts and the conglomerates of the cinema industry. As such, he has never set foot inside an Odeon Cinema for example and prefers small art house cinemas in which to view more discreet new releases. Jacob is a huge fan of film studios such as Film 4 as he thoroughly enjoyed This is England when he first viewed it and still maintains it to be one of his all time favourite films that he has ever seen. Because of this, we feel that our film would ideally appeal to somebody like Jacob as realistically if our film were to be released, as an independent, small film company we would require financial backing from a studio such as Film 4 or the UK Film Council in order to be granted the funding necessary to achieve our creative vision to its full extent.  We feel that as Jacob Barlow has enjoyed films such as This is England and Trainspotting and takes a favourable view upon small arthouse cinemas angled towards the Social Realism genre,  even if this means using the public transport system to get to his nearest one, we feel that he would be the ideally perfect fit for a viewing of our film and as he is of a similar age to that of the characters shown in the film opening, he may well be able to relate to their experiences having grown up being fully accustomed to the dangers that the recreational use of drugs can bring as he has lived in Luton, a thriving urban environment for all of his life.