Wednesday, 30 April 2014

Evaluation Activity 6

"What have you learnt about technologies from the process of constructing this product?"


From the construction of our media product, I have learnt a lot about the use of modern technologies, many that prior to the initiation of our practical film opening project, I had never had much experience, in some cases any, in using.

 
   Although not directly responsible for much of the filming, as my main role was that of the director, I was still able to experience the use of a video camera and understand how it worked to a certain degree.   Through the completion of our media product, I have found that my use of a video camera, having over the course of the project acquired vast amounts of experience in using it, has greatly improved. I am now far more confident in how the technology is able to work and how to harness it for maximum effect. Throughout the completion of the project I have found that I have acquired knowledge on how to successfully film clips and what specific angle and shot types to use for greatest effect.

         My use of the tripod was somewhat slightly more difficult to master in that I had very little experience in ever using one before the start of the project. Not only this, I lacked the sufficient co-ordination to make the most effective use of the tool. However, watching Zach undertake the large majority of our filming it has allowed me to learn and experience with the benefit of hindsight how the tripod needs to be accurately set up in order to successfully make full use of the equipment to allow use of the equipment to successfully aid the filming process and alleviate some of the burden placed on an individual using simply a handheld camera.

      The use of the Imovie editing software was very easy to master and quick to pick up. As this was the case, the simplicity of using the software played a natural advantage in that editing and fine tuning our piece became the main focus as a group rather than the mastery of a complex piece of film editing software.

Evaluation Activity 5

"How did you attract/ address your audience?"



 
We attracted our target audience of the 15-25 year old demographic through the idea that as the characters are supposed to be within their late teens/ early twenties in terms of age, their situation is something that the audience should very well be able to successfully relate to and as such will be able to forge a strong connection with the main protagonist of the piece; Toby Scott who is battling his dark addiction to drugs. Members of our target demographic who will be able to enjoy our film opening are fans of previous Social Realism films that have proven to become big box office hits whilst operating on a tight budget. Films of this type include: This is England as well as Trainspotting, we feel that these two films are easily relatable to that of our own as they cover similar ideas and themes of living in economically and socially deprived areas, something that is also explored in our own film opening. However, what marks out our own film opening to that of competitors as a Unique Selling Point to potential viewers within the genre is the extra level of the audience members being able to relate to the protagonists situation in a far more welcoming way than previously before seen in a social realism film due to his intended age supposedly a few years senior or in some cases, the same age as members of our  target demographic.     

 

Evaluation Activity 4

"Who would be the audience for your media product?"


The audience for our media product, whilst targeting a fairly niche range allows a fair amount of flexibility in the age of audience members, being a 10 year age gap between the minimum recommended age and the maximum recommended age. The age range for our product is 15-25 years of age due to the social and contextual issues that are covered and raised in the film opening we feel that this is an appropriate age range for our target audience due to some of the subject matter and material that is covered in the film opening; (i.e.: the exploration of recreational drug use and it’s harmful effects on the user). We feel that our target audience would therefore find it both easy and in some cases appropriate to connect with the protagonist’s situation that he finds himself in. Our target audience would also be those people who also already enjoy the genre of social realism films such as This is England and Trainspotting as it is largely these two films that have played a large role in influencing our own practical work on this media product.

Below is a typical target audience member who would be attracted by our film’s release, with the intention of making a trip to the cinema in order to see our film.



 Name: Jacob Andrew Barlow

Age: 16

Interests & Hobbies: Mountain Biking, Motorsport, watching films, socialising, cooking

Lives in: Luton

Occupation: Part Time worker in Sainsbury’s (Saturday Job)

Favourite shop: Topman

Favourite TV Programme: Sherlock

Favourite Film: 12 Years a Slave

Jacob Barlow would watch the Social Realistic Thriller of “Old Habits Die Hard” as he is a fan of independent film companies such as Warp Films, and shies away from attending large multiplex cinemas owned by large corporate media juggernauts and the conglomerates of the cinema industry. As such, he has never set foot inside an Odeon Cinema for example and prefers small art house cinemas in which to view more discreet new releases. Jacob is a huge fan of film studios such as Film 4 as he thoroughly enjoyed This is England when he first viewed it and still maintains it to be one of his all time favourite films that he has ever seen. Because of this, we feel that our film would ideally appeal to somebody like Jacob as realistically if our film were to be released, as an independent, small film company we would require financial backing from a studio such as Film 4 or the UK Film Council in order to be granted the funding necessary to achieve our creative vision to its full extent.  We feel that as Jacob Barlow has enjoyed films such as This is England and Trainspotting and takes a favourable view upon small arthouse cinemas angled towards the Social Realism genre,  even if this means using the public transport system to get to his nearest one, we feel that he would be the ideally perfect fit for a viewing of our film and as he is of a similar age to that of the characters shown in the film opening, he may well be able to relate to their experiences having grown up being fully accustomed to the dangers that the recreational use of drugs can bring as he has lived in Luton, a thriving urban environment for all of his life.  

Evaluation Activity 3

"What kind of media institution might distribute your media product and why?"


https://www.youtube.com/watch?v=UN9jY-C4Y9Y
Attached to this post is the link to our director’s commentary style video where we as a group explain some of the practical elements and decisions that are most important to note when viewing the piece as well as explaining how each of us individually contributed to the success of our finished production.  Zach discussed his role as camera man and what shots were used in the task and their intended effect, giving suitable reasons for his choices. Ben discussed his role as the sound technician on our film production and why the music is used for great effect in our film opening, whilst I discussed my role as the writer and director of the piece and highlighted main character traits and giving our reasoning on why we chose to represent the characters the way that we did.

Evaluation Activity 2

"How does your media product represent particular social groups?"
 
 
Our film opening represents particular social groups in that we have in our film opening combated the negative implications thrown up by the use of drugs and the negative effects that they can have on an individual’s life. Therefore, I believe that we have represented the particular social group of teenagers who abuse drugs and substances for recreational use.  As a result, our target audience will be those affected by drugs and although we appreciate the fact that this can indeed be anyone at anytime in their lives who is affected by drugs, issues are profoundly common amongst the age range of 15- 25 year old adolescents and whilst our target audience may appear to be of a niche ranging we believe that our film can successfully appeal to many in the age range who have been affected by drugs at some points. By no means at all is our target audience for our film opening, simply those who have used or abused drugs we are also targeting those people within the drug users’ family or close friendship group as through doing this the film opening is able to successfully appeal to a wider audience who will be able to experience our film opening.

Like Zach, I have chosen to compare the main protagonist of our piece, Toby Scott to Mark Renton; the troubled and partially flawed protagonist from Trainspotting. The similarities between these two characters are many. Primarily, it is the fact that both protagonists have to accept, acknowledge and then confront their addiction problems in the prying open world with little opportunity to combat their respective addictions with professional help or support from a counsellor. The differences between the two characters lie in how the drugs affect them on a personal level with Mark’s addiction being far more noticeable in a physical sense, being for the fact that the drugs affect him in a physical way (i.e: scars and other physical markings) whereas Toby’s suffering is far more subtle and more of a burdening mental strain than anything else upon the character.
  

Both characters are quietly confident in admitting that they have drug addiction issues, although whilst Mark Renton is very open, frank and outgoing in his personality as a result of his drug experiences, by contrast Toby Scott is a recluse hiding away and in isolation almost out of shame for his addiction issues.  However, as the webcam sequence reveals as a consequence of choosing to withstand his addiction no more he becomes far more confident and approachable as is revealed through the way he is able to record his experience of events on a webcam as a result of his newfound confidence since becoming less reclusive in his nature.

Evaluation Activity 1

"In what ways does your media product use, develop or challenge forms and conventions of real media products?"


 

 In this, the opening scene of our film “Old Habits Die Hard”, the protagonist can be clearly viewed, although it should be noted not in any close detail as he almost blends into the background. This is an intended effect as we wanted to represent the character, who suffers from social issues arising from his correct choice of emotion for a given situation, as somebody who would simply blend into the background were you to pass him walking down the street and arouse little suspicion, neither would he cause concern as somebody in particular need of help or assistance. This is what we wanted to create for our film opening as we wanted the audience to suspect nothing out of the ordinary to begin with. In the opening scene, as is typical of films within the Social Realism and Thriller genres we wished to steadily increase the levels of tension in a slow but effective manner of steadily increasing tension levels through our quick cuts between camera shot/angle to disorientate the viewer so they subconsciously begin to experience feelings of not knowing where they are simulating the confused mental state of Toby as to whether allay his drug dependency or give into his darker demons.

Indeed, this first scene acts as a scene that provides the “calm” before the “storm.” The “storm” in question is actually that of enterprising and profiteering drug dealer, Creegan. Taking further the idea of the calm before the storm approach this is the reasoning behind our proffered location of choice in which to begin the film with; in a quiet suburbia backstreet with the green colour in the opening being used to symbolise effectively connotations of nature. This is also represented in the presentation of the trees, suggesting that at the present time Toby is in a mental state of peace and a place of personal sanctuary before walking to his fate in meeting Creegan, the drug dealer. 

This further leads to our reasoning behind  conforming with the typical convention of Social Realism films in choosing to place a soundtrack over the opening footage to steadily increase feelings of inertia, rising excitement, fear and panic amongst audience members which is in fact not so different from the beginning of Social Realism film, Trainspotting which also begins with music but for a differing effect in that it acts as a device by which to break the ice between the characters and audience members and provides almost a comical effect and a pleasant beginning to the film. This is a similar case with the opening of social realism film This is England  however, once again music is used in the opening to serve a differing purpose than to that of our own reasoning to choose to place a soundtrack in the opening. In the opening of This is England music serves a very different purpose in that it acts as a juxtaposing device. Whilst footage of an economically and socially deprived area blaze the screen, prompting feelings of pity, shock and disbelief from audience members the music adds an almost comical feel to the piece given it’s upbeat rhythm and catchy pace.

 

  This frame from our film opening sees a lush green field, complete with trees, promoting connotations of health and well-being through the use of the colour green, to act in a direct contrast to the actions the character Toby is about to undertake. This setting was used intentionally to contrast the industrial building with the lush, rural field, promoting connotations of health, with the industrial building with connotations of business and profit. This shot exemplifies the two contrasting differences overtly and effectively as well as the main aims of the two characters: Toby’s is that of being free of his drug addiction, exemplified through the green colour to connote feelings of health and prosperity, whuilst in contrast, the antagonists priorities are that of building a profit and securing financial stability from his profit inducing business of selling drugs to hopeless addicts like Toby.

     The shot of this leaf emphasises the symbolism and connotations of drugs and substance abuse, with the graffiti taking the form of a leaf not too dissimilar to that of a marijuana leaf, perfectly exemplifying Toby’s dilemma of resisting drugs or seducing his dependency to less of an addictive state and necessity for drugs in the characters’ life.  The object could also connote feelings of an eventual release from the dependency of drugs for Toby, as it could be suggested that the graffiti art is actually that of a flower, suggesting a faint glimmer of hope. We also felt it necessary to include this shot in our film opening as it suggests the harsh, gritty, urban and derelict nature of the building as well as society in general, an attribute commonly associated with the genre of Social Realistic films.

 



This still, I believe, is symbolic of how Toby is trapped in the cyclic and inescapable world of drugs. We wished to show this through the use of a low angle shot to emphasise the fact that Toby was caged in by his addiction and escape from it in the short term would require great courage, strength and bravery in a not too dissimilar way that attempting to overcome the denotative barbed wire would. I believe this scene to be typical of social realism openings as through this still the harshness and brutality of the working classes is plain for all to see. Escapism from addiction to drugs is also particularly evident, although symbolised in a differing manner, in the film Trainspotting particularly in the scene where Mark Renton is ‘swallowed’ up by the floor; also shot from a low angle to emphasise the physical mountain that he must climb to rid himself of his dark addiction. We have attempted to emphasise and symbolise to the viewer in our own opening the mountain that Toby has to climb in our own film opening to rid himself of his drug addiction by shooting form a low angle to really showcase in their full effectiveness the environment’s real life obstructions so they could be transferred effectively to read as subtle metaphorical ones also. On a connotation level, the barbed wire emphasises that Toby is trapped on all sides; from one side by the oppressive and unbending, unfaltering rule of Creegan who possesses an almost dictatorship style of control upon Toby and is ruthless in getting what he wants.  On the other side, however, Toby is also trapped by his addiction in itself and as previously mentioned we wished to showcase this to the viewer through the symbolism of the physical mountain that Toby has to climb. It could also be suggested that Toby has to climb out of his dark hell hole of drug addiction that is shown symbolically through the natural dilapidating and decaying location we used to film, and back towards the light as is symbolically shown through the dark storm clouds above but noticeably the appearance of a glimmer of blue sky, showing to the viewer that for Toby there remains a glimmer of hope for him to rid himself of his destructive addiction, an opportunity that he seizes openly with both hands as is later explored in the film to a greater degree.

 

 


This still from our film I believe clearly shows the extraordinary lengths Creegan is prepared to go to in order to silence Toby from speaking out against him and to avoid the possibility of his profiteering activities becoming law enforcement knowledge; namely that of the Police, or as Creegan refers to them: “f**king pigs!” to emphasise his instability and insecurity in the fragile world of being a drug dealer, treading the narrow line between endangering people and profiteering from the addiction and the dependency of  his clientele.    Camera work I feel was used extremely effectively here as the camera panned in a tracking motion as Creegan exploded with rage, slamming Toby into the gate. Costume is also  influenced heavily and the symbolism is clearly distinct at this point in the film opening as Creegan’s red top clearly marks him out as dangerous and volatile, given that the symbolism of the colour red exemplifies and symbolises danger and anger, both of which are characteristics that the character of Creegan demonstrates within our film opening. Whilst in stark contrast to Creegan, Toby is seen to be wearing green apparel, which bring with it connotations of health and well- being, another subtle reference that Toby is aiming to rid himself of his drug addiction, along with the embodiment of it, his nemesis, Creegan.

 This still provides the viewer direct comparison and contrast between the two characters and at this point in our film opening they are very much represented as differing people each with polar opposite characteristics. Creegan’s red jumper is seen to represent his angry, volatile and destructive nature whilst in contrast Toby’s costume, whilst slightly awkward to the eye to begin with to further showcase his social issues, as it is not an everyday expected item someone is seen to be wearing, is seen to symbolise his battle againsty his drug addiction and his hope for a prosperous and trouble free health situation in the future.  In the frame, Creegan can be seen to be extremely angered and is feeling betrayed by Toby. Toby can be seen in the frame standing up against Creegan’s oppression with resilient defiance and courage. We intended to have Toby standing in front of a heart as it showed that he was regaining control of his mind and body after standing up to the oppressive rule of Creegan which he had depended upon for such a long time and finally beginning to combat his manifesting drug addiction which standing up against Creegan was the first step to being rid of.



This frame shows the title of our film “Old Habits Die Hard”,  which, set amongst the trees and nature subtly informs the viewer that the film is going to be centrally focused on Toby ridding himself of his drug addiction as the use of trees and the colour green as well as natural greenery such as grass and trees is a repeated connotative message that is sent to the viewer throughout the film opening that the colour green is symbolic of nature and health, an aspect of Toby that we were keen to exemplify through the means of carefully placed symbolism.  Whilst a convention of Social Realism films is noticeably the lack of billing featured in an opening, we wished to break with convention at this particular point in the opening sequence as we wished to inform viewers of the title of the film in a subtle way. We were able to achieve this in post- production by editing in the title and the italicised font in between a gap of the two pairs of running feet provided by first Toby and then Creegan.   A lack of music during the chase sequence removed a sense of fantasy and surrealism from the events and without music, the chase sequence we feel was made more effective and made the danger seem far more real and apparent to the viewer, creating the impression that the danger was immediate and inescapable, a feeling conveyed in the opening of Social Realism film; Trainspotting where Mark Renton and his friend Spud can be seen running away from security guards.  

This second frame of the Chase sequence is a handheld POV shot taken from the point of the protagonist Toby. Through the use of the handheld camera shot, the viewer becomes far more engrossed in the peril Toby finds himself in when he is pursued by Creegan. The quick cut of the shot is deliberate in that we wanted to emphasise Toby’s fear and panic as to what would become of him were he to be caught by Creegan; a  sentiment we wished to be echoed by the viewer as they were watching the piece further strengthening the relationship between the protagonist and our target audience making the character appear far more relatable to demographic members.

 

  This frame has been taken from the Vlog post where upon Toby is directly addressing the audience through the means of a webcam, further strengthening and cementing his relationship as a character with the audience. This conventional breaking of the fourth wall between characters on screen and audience members is in direct similarity with Mark Renton’s opening monologue in Trainspotting where upon he encourages viewers to “choose life.”  Through the means of a webcam, direct address to the audience is maintained, as Toby cannot hide from the audience who may very well be beginning to form an opinion of him. Whilst this type of address to an audience is rare in films of any kind, let alone social realism or Thriller, we chose to follow this form of scene as it allowed the audience far greater time to get to know the character, and get to know him in greater detail at that. To reduce a feeling of monotonous predictability arising from audience members through the means of the webcam address we inserted within the scene, clips of the chase sequence which form a main part of the overall story arc to our film in that the plot would centrally focus upon the events that happen within the foot-chase if the film were to be made to feature film length. Indeed, an air of excitability is intended through the means of the webcam address as Toby describes not “wanting to defend what [he] did” which immediately sets the audience on edge as to what could have been so traumatic that leads him to describe the day of the events of the film as “the darkest day [he] ever face[d]” We chose to insert the webcam scene into our film, as whilst not really sticking to any formal codes and conventions of the parenting genres of Social Realism and Thriller, what it does do is it provides a suitable contrast from the high octane, high adrenaline action leading up to the point of the webcam monologue and allows the audience time to recover their breath whilst also digesting new information from Toby, whilst still being able to connect with him on a more personal level.  During the webcam monologue, Toby’s social awkwardness also develops from being an acute distraction to something of a more prevalent nature as within the webcam scene he fiddles with both a light and a bottle opener, as well as elongating his words in a solemn tone perhaps for him to take his mind off the burdening guilt he still feels as he describes his actions, actions that later through the continued viewing of the film, audience members are able to later discover is that of murder. We chose the form of the webcam for this scene because as previously mentioned it offers a far greater interaction between the character of Toby and the audience members. Additionally, as it is a webcam through which Toby is speaking, almost like a form of diary entry, it provides formal acknowledgement of his guilt, no longer hiding from the fact of what he has done, suggesting that since his dealings with Creegan he has become a far stronger and better abled individual with better social interactional skills showing that he has become a more confident and self -assured individual since his alleviation of drugs.     


Tuesday, 29 April 2014

Evaluation Activity 7



*Disclaimer: All screen grabs are taken from Zach's blog, the analysis that accompanys each photo on the slide is his own work, and I have used the slide to demonstrate the effect of the shots in an illustrative manner. The analysis was not intended to accompany the images but due to technical difficulties the analysis does accompany the images. All analysis shown in the powerpoint screen grab's is Zach's own work and should not be attributed as my work.*

"Looking back on your preliminary Task what do you feel you have learnt from the progression of it to your full, complete task?"


I feel that given the strengths of our preliminary task, we had little to do in our main task other than consolidate our newly acquired skill set and to put these into a solid form of practice for the main task. I feel that given our improvement in camera angle choices our task really benefitted in better experience of choosing the correct camera angles and a wider range of camera angles that had been demonstrated in the preliminary task. During the main task, the group was able to make full effective use of the 180 degree rule, match on action shot and the Shot reverse shot, some of which complete mastery of certain areas was lacking in our preliminary task.





  

   For example, in this shot the character is out of focus with detail lacking in observing the character’s facial features. The general feeling of the preliminary task was largely inanimate, due to the lack of varied and interesting camera shots that were used. However, during our main task we were careful to make sure that the character is centralised in the shot if for example, they needed to be walking somewhere to complete a task as this ensured that they remained in close detail and focus when on camera.
 




The camera shots used within our main task were somewhat different to those we used in the Preliminary task in that we were able to once again successfully implement use of the 180 degree rule to effectively film a conversation between two characters. It was through our successful filming of the conversation making full use of the 180 degree rule that meant that audience comprehension as to what was taking place on screen did not become an overshadowing issue.
 




The match on action shot, whilst being used effectively in both tasks, was used to a greater effect I feel in the main task as we used it to add tension and serve a purpose in the main task, whereas, in the Preliminary Task the Match on Action shot failed to really add to the narrative of the piece, with the fact becoming quite overt that the Match on Action shot was only really placed in the scene due to necessity rather than editorial choice.


The use of the shot reverse shot in the preliminary task, much like the match on action shot, did little to actually add to the scene in the preliminary task with attention being drawn to the fact that the shot was placed in the task out of a necessity to uphold the requirements of the task, whereas by contrast in the main task the shot reverse shot served a far greater purpose of adding suspense and a further viewpoint to the action in our chase sequence.

I feel that through the progression from Preliminary Task to main Task, not only has our camerawork greatly improved but also have our editing skills which during the preliminary task were of a limited and impractical range with only very limited use of the editing software being made due to our lack of experience and our inexperience in editing becoming prevalent to the viewer due to the ‘jumpy’ and ‘rough’ and jagged nature of the cut. Whereas, in our main task I feel that the cut has a very contemporary and modern flow to it, with the action moving at a rapid pace to help speed along the narrative of the piece for audience members.

In conclusion, I feel that as a group in general we have made a huge leap forward in terms of our editing and practical skills as we have become vastly more experienced within the art of editing as well as refining our technique on camera work so the piece had an overtly advanced feel to it from a crew who were confident in their abilities and understanding of the technology at their disposal. I hope that this is what becomes apparent on account of viewing our final piece in stark contrast to that of our Preliminary Task.